My Role: Copywriter & Strategist
Art Director: Caleb Brock

Insight:

Strategy Overview:

Creative Pitch:
Billionaires in submersibles, Mandela effects, Kim Jong Un’s relationship with Dennis Rodman, it’s safe to say there's a lot of things that don't make sense in this world. That’s why we promise you we’re not lying when we say Smart Sweets have only 1 gram of sugar and 100 calories per serving. If you can’t wrap your brain around it don’t worry, we can’t either.